Privacy policy

At Pair Eyewear, we take your privacy seriously. Please read this Privacy Policy to learn how we treat your personal data. By using or accessing our Services in any manner, you acknowledge that you accept the practices and policies outlined below, and you hereby consent that we will collect, use and share your information as described in this Privacy Policy.

Remember that your use of Pair Eyewear’s Services is at all times subject to our Terms of Use, which incorporates this Privacy Policy. Any terms we use in this Policy without defining them have the definitions given to them in the Terms of Use.

You may print a copy of this Privacy Policy by clicking here.

As we continually work to improve our Services, we may need to change this Privacy Policy from time to time. Upon such changes, we will alert you to any such changes by placing a notice on the Pair Eyewear website, by sending you an email and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes.

WHAT THIS PRIVACY POLICY COVERS

This Privacy Policy covers how we treat Personal Data that we gather when you access or use our Services. “Personal Data” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules or regulations. This Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage.

YOUR PERSONAL DATA

Personal Data Provided By You

You may provide to us (whether by uploading, email, telephone, post or otherwise) the following types of personal data when interacting with us, which we may then collect, use, store and/or transfer in accordance with this Notice:

  • Contact Data.
    • Physical address (billing and delivery)
    • Email address
    • Telephone numbers
  • Identity Data.
    • First name
    • Last name
    • Date of Birth
  • Payment Data.
    • Payment card type
    • Last 4 digits of payment card
  • Profile Data.
    • Username and password
    • Purchases or orders made
    • Interests
    • Preferences
    • Feedback
    • Survey responses
  • Transaction Data.
    • Details about payments to and from you
    • Purchases or orders made
  • Health Data – Special Category Data.
    • Ophthalmic prescriptions
    • Eye measurements
    • Eye health and other details regarding your eyes
    • Other medical conditions
    • Doctor or Clinic Contact Information
  • Marketing and Communications Data.
    • Preferences in receiving marketing from us and third parties
    • Communication preferences

Automatically Collected Personal Data

The following types of personal data may be automatically collected or logged when you access and use the Website or otherwise interact with us, which we may then collect, use, store and/or transfer in accordance with this Notice:

  • Web Page Interaction Data:
    • Information about how the Website is used
    • Cookies – see section 5 (Cookies)
    • Internet protocol (IP) address
    • Browser type and version
    • Time zone setting and location
    • Browser plug-in types and versions
    • Operating system and platform
    • Geolocation data
    • Other technology on the devices used to access the Website

Third Party Provided Personal Data

We may also obtain your personal data from the following third parties:

  • Parents / Guardians: information obtained from Parent or Guardian in relation to a purchase of our products and/or services for a child
    • Contact Data
    • Identity Data
    • Profile Data
    • Transaction Data
    • Health Data
  • Service Providers: information obtained from Contracts, Purchase orders, Financial/bank transfer information, Fraud prevention tools, and Marketing lists.
    • Contact Data
    • Identity Data
  • Healthcare providers: information obtained from Prescription and other information referrals.
    • Contact Data
    • Identity Data
    • Health Data

 Our Commercial or Business Purposes for Collecting or Disclosing Personal Data

  • To monitor the use of our Website: To improve the functionality and content of the Website. We have legitimate interest in processing this information.
    • Web Page Interaction Data
  • To provide our products and services (including necessary communications other than marketing): To enable us to provide our products and services to you. We process all payment card transactions in accordance with the Payment Card Industry Data Security Standard and use secure connections on our Website to ensure that your personal data is encrypted and sent directly to the payment processor. This means that we convert your personal data into computer code, which will make it harder for hackers to access your personal data on our Website. We process this data with Explicit Consent, Explicit Consent from Parents/Guardians (with respect to children), Performance of a contract with you, and Provision of healthcare.
    • Identity Data
    • Contact Data
    • Payment Data
    • Transaction Data
    • Health Data
  • To create and maintain an account with us: To enable you to set up an account and to access their account on a self-service basis, which may include access to account details (past orders, order status, account preferences). To improve the speed at which you can purchase our products and services. We process this data with legitimate interest and Explicit Consent – where Health Data is included in the account or where the user is a child.
    • Identity Data
    • Contact Data
  • To contact users who request such contact: To respond to your contact requests. We process this data with Consent. We process this data to respond to your contact requests.
    • Identity Data
    • Contact Data
  • To manage and protect our business (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data): To manage our business and ensure the effective provision of our products and services and to prevent fraud. We process this data with Legitimate interests and Consent – where Health Data is included in the account or where the user is a child.
    • Identity Data
    • Contact Data
    • Web Page Interaction Data
    • Payment Data (Payment Card Type and Last 4 digits of Payment Card)
    • Health Data
  • To undertake identification verification: To protect our business and to prevent fraud. We process this data with Legitimate Interest.
    • Identity Data
    • Contact Data
  • To send personal marketing and promotional materials to you: To promote our products and services. We process this data with Legitimate Interest and Consent.
    • Identity Data
    • Contact Data
    • Marketing and Communications Data
  • To enable you to complete a survey: To obtain feedback from you on our products and services so that we can make improvements to them. We process this information with Consent.
    • Identity Data
    • Contact Data
    • Profile Data
    • Web Page Interaction Data
  • To enable you to participate in a prize draw or competition: To promote our business through prize draws and competitions to you. We will not send you any electronic marketing to you in a personal capacity unless you have expressly consented to receive it. We process this information with Consent and Performance of the prize draw or completion of terms and conditions.
    • Identity Data
    • Contact Data
    • Profile Data
    • Web Page Interaction Data

If you have provided consent to processing and subsequently withdraw that consent, we may still process your personal data where we have another lawful basis for doing so, provided that you have not expressly asked us to stop processing your personal data in accordance with your Legal Rights.

Where we need to collect personal data by law or under the terms of a contract that we have with you and you fail to provide that personal data when requested, we may not be able to perform the contract we have with  you (for example, to provide our products and services).

We will not collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated or incompatible purposes without providing you notice.

HOW WE DISCLOSE YOUR PERSONAL DATA

We may share your information with the following categories of third parties:

  • Service Providers: Our service providers include third parties that provide us with services such as IT services, hosting services, payment processing services, debt collection services, administration services, and other business process services, and marketing services. Such third parties will act as our processors.
  • Professional advisors: We may need to provide your personal data to our professional advisers that provide services to us. Our professional advisors include lawyers, accountants, bankers, auditors and insurers. Such third parties may act as our processors or independent controllers.
  • Doctors or Clinics: We may need to provide your personal data to doctors and clinics in order to confirm or obtain health data in order to provide our services.
  • Authorities: We may disclose personal data where required in order to respond to requests from regulatory or governmental authorities, court orders, legal process, or to establish or exercise our legal rights or defend against legal claims. It may also be necessary for use to share personal data in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or as otherwise required by law. In such circumstances, we will take appropriate measures to ensure that the recipient understands the sensitive nature of the personal data that they may receive.
  • Other Third Parties: We may share your personal data with third parties to whom we may choose to transact business with. We may share your personal data with third parties to whom we may choose to sell, transfer or merge parts of our business or our assets (including in relation to restructuring/insolvency situations). Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this policy. Your personal data may be a transferred asset in any sale of all or part of our business.
  • Affiliates: Your personal data might also be transmitted within our group of companies for internal administrative purposes.

We require all third parties that we provide your  personal data to respect the security of your personal data and to treat it in accordance with applicable law.

We do not allow our third parties to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Messaging services.

Legal Obligations

We may share any Personal Data that we collect with third parties in conjunction with any of the activities set forth under “Meeting Legal Requirements and Enforcing Legal Terms” in the “Our Commercial or Business Purposes for Collecting Personal Data” section above.

Business Transfers

All of your Personal Data that we collect may be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part). Should one of these events occur, we will make reasonable efforts to notify you before your information becomes subject to different privacy and security policies and practices.

Data that is Not Personal Data

We may create aggregated, de-identified or anonymized data from the Personal Data we collect, including by removing information that makes the data personally identifiable to a particular user. We may use such aggregated, de-identified or anonymized data and share it with third parties for our lawful business purposes, including to analyze, build and improve the Services and promote our business, provided that we will not share such data in a manner that could identify you.

NOTICE OF FINANCIAL INCENTIVE

The Program is Pair Eyewear’s rewards program in which users earn points for purchase and non-purchase activities and then redeem those points for rewards like $10 off for every 100 Points earned. The Program is free to all customers.  In connection with the Program, we may offer financial incentives and/or price or service differences (“Incentives”) to Program Participants based on points earned as described in Section C, in exchange for our use of Pair Eyewear Rewards members’ Rewards Data (defined below).

To offer these Incentives, we must track the personal information You provide when You sign up for Pair Eyewear Rewards or engage in activities to earn Points, such as contact information, purchase history, date of birth, and engagement with and promotion of Pair Eyewear on social media (“Pair Eyewear Rewards Data”). You can join Pair Eyewear Rewards here, and You can withdraw from Pair Eyewear Rewards at any time by contacting us. The value of Pair Eyewear Rewards Data to Pair Eyewear is calculated by determining the approximate additional spending of Pair Eyewear Rewards customers against the spending of individuals who are not enrolled in Pair Eyewear Rewards. The value of Pair Eyewear Rewards Data is reasonably related to the costs associated with offering the Incentives.

TRACKING TOOLS, ADVERTISING, AND OPT-OUT

The Services use cookies and similar technologies such as pixel tags, web beacons, clear GIFs and JavaScript (collectively, “Cookies”) to enable our servers to recognize your web browser, tell us how and when you visit and use our Services, analyze trends, learn about our user base and operate and improve our Services. Cookies are small pieces of data– usually text files – placed on your computer, tablet, phone or similar device when you use that device to access our Services. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s). Please note that because of our use of Cookies, the Services do not support “Do Not Track” requests sent from a browser at this time.

We use the following types of Cookies:

  • Essential Cookies. Essential Cookies are required for providing you with features or services that you have requested. For example, certain Cookies enable you to log into secure areas of our Services. Disabling these Cookies may make certain features and services unavailable.
  • Functional Cookies. Functional Cookies are used to record your choices and settings regarding our Services, maintain your preferences over time and recognize you when you return to our Services. These Cookies help us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Performance/Analytical Cookies. Performance/Analytical Cookies allow us to understand how visitors use our Services. They do this by collecting information about the number of visitors to the Services, what pages visitors view on our Services and how long visitors are viewing pages on the Services. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Services’ content for those who engage with our advertising. For example, Google LLC (“Google”) uses cookies in connection with its Google Analytics services. Google’s ability to use and share information collected by Google Analytics about your visits to the Services is subject to the Google Analytics Terms of Use and the Google Privacy Policy. You have the option to opt-out of Google’s use of Cookies by visiting the Google advertising opt-out page at  or the Google Analytics Opt-out Browser Add-on.
  • Retargeting/Advertising Cookies. Retargeting/Advertising Cookies collect data about your online activity and identify your interests so that we can provide advertising that we believe is relevant to you. For more information about this, please see the section below titled “Information about Interest-Based Advertisements.”

You can decide whether or not to accept Cookies through your internet browser’s settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit our website and some of the Services and functionalities may not work.

To explore what Cookie settings are available to you or to modify your preferences with respect to Cookies, you can access your Cookie management settings in your browser. To find out more information about Cookies generally, including information about how to manage and delete Cookies, please visit http://www.allaboutcookies.org/ or https://ico.org.uk/for-the-public/online/cookies/ if you are located in the European Union.

Information about Interest-Based Advertisements:

We may serve advertisements, and also allow third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, to serve advertisements through the Services. These advertisements may be targeted to users who fit certain general profile categories or display certain preferences or behaviors (“Interest-Based Ads”). Information for Interest-Based Ads (including Personal Data) may be provided to us by you, or derived from the usage patterns of particular users on the Services and/or services of third parties. Such information may be gathered through tracking users’ activities across time and unaffiliated properties, including when you leave the Services. To accomplish this, we or our service providers may deliver Cookies, including a file (known as a “web beacon”) from an ad network to you through the Services. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Web beacons allow ad networks to view, edit or set their own Cookies on your browser, just as if you had requested a web page from their site.

DATA SECURITY

We seek to protect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical, organizational and administrative security measures based on the type of Personal Data and how we are processing that data. You should also help protect your data by appropriately selecting and protecting your password and/or other sign-on mechanism; limiting access to your computer or device and browser; and signing off after you have finished accessing your account. Although we work to protect the security of your account and other data that we hold in our records, please be aware that no method of transmitting data over the internet or storing data is completely secure.

Data Retention

We retain Personal Data about you for as long as necessary to provide you with our Services or to perform our business or commercial purposes for collecting your Personal Data. When establishing a retention period for specific categories of data, we consider who we collected the data from, our need for the Personal Data, why we collected the Personal Data, and the sensitivity of the Personal Data. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.

For example:

  • We retain your profile information and credentials for as long as you have an account with us.
  • We retain your order history for as long as we need it for business operations and financial reporting.

PERSONAL DATA OF CHILDREN

As noted in the Terms of Use, we do not knowingly collect or solicit Personal Data about children under 16 years of age; if you are a child under the age of 16, please do not attempt to register for or otherwise use the Services or send us any Personal Data. If we learn we have collected Personal Data from a child under 16 years of age, we will delete that information as quickly as possible. If you believe that a child under 16 years of age may have provided Personal Data to us, please contact us.

CALIFORNIA RESIDENT RIGHTS

If you are a California resident, you have the rights set forth in this section. Please see the “Exercising Your Rights” section below for instructions regarding how to exercise these rights. Please note that we may process Personal Data of our customers’ end users or employees in connection with our provision of certain services to our customers. If we are processing your Personal Data as a service provider, you should contact the entity that collected your Personal Data in the first instance to address your rights with respect to such data.

If there are any conflicts between this section and any other provision of this Privacy Policy and you are a California resident, the portion that is more protective of Personal Data shall control to the extent of such conflict. If you have any questions about this section or whether any of the following rights apply to you, please contact us.

Access

You have the right to request certain information about our collection and use of your Personal Data over the past 12 months. In response, we will provide you with the following information:

  • The categories of Personal Data that we have collected about you.
  • The categories of sources from which that Personal Data was collected.
  • The business or commercial purpose for collecting or selling your Personal Data.
  • The categories of third parties with whom we have shared your Personal Data.
  • The specific pieces of Personal Data that we have collected about you.

If we have disclosed your Personal Data to any third parties for a business purpose over the past 12 months, we will identify the categories of Personal Data shared with each category of third party recipient. If we have sold your Personal Data over the past 12 months, we will identify the categories of Personal Data sold to each category of third party recipient.

Deletion

You have the right to request that we delete the Personal Data that we have collected about you. Under the CPRA, this right is subject to certain exceptions: for example, we may need to retain your Personal Data to provide you with the Services or complete a transaction or other action you have requested, or if deletion of your Personal Data involves disproportionate effort. If your deletion request is subject to one of these exceptions, we may deny your deletion request.

Correction

You have the right to request that we correct any inaccurate Personal Data we have collected about you. Under the CPRA, this right is subject to certain exceptions: for example, if we decide, based on the totality of circumstances related to your Personal Data, that such data is correct. If your correction request is subject to one of these exceptions, we may deny your request.

Processing of Sensitive Personal Information Opt-Out

Consumers have certain rights over the processing of their sensitive information. However, we do not collect sensitive categories of personal information.

Personal Data Sales Opt-Out and Opt-In

In this section, we use the term ‘sell’ as it is defined in the CPRA. We sell your Personal Data, subject to your right to opt-out of these sales.

As described in the “Tracking Tools, Advertising and Opt-Out” section above, we have incorporated Cookies from certain third parties into our Services. These Cookies allow those third parties to receive information about your activity on our Services that is associated with your browser or device. Those third parties may use that data to serve you relevant ads on our Services or on other websites you visit. Under the CPRA, sharing your data through third party Cookies for online advertising may be considered a “sale” of information. You can opt out of these sales by following the instructions in this section.

We sell your Personal Data to the following categories of third parties:

  • Ad Networks
  • Data brokers
  • Marketing providers

Over the past 12 months, we have sold the following categories of your Personal Data to categories of third parties listed above:

  • Profile or Contact Data
  • Commercial Data
  • Device/IP Data
  • Consumer Demographic Data
  • Geolocation Data
  • Inferences Drawn From Other Personal Data Collected
  • Other Identifying Information that You Voluntarily Choose to Provide

We have sold the foregoing categories of Personal Data for the following business or commercial purposes:

  • Improving the Services, including testing, research, internal analytics and product development.
  • Personalizing the Services, website content and communications based on your preferences.
  • Doing fraud protection, security and debugging.
  • Marketing and selling the Services.
  • Showing you advertisements, including interest-based or online behavioral advertising.

You have the right to opt-out of the sale of your Personal Data. You can opt-out using the following methods:

  • You can complete the online form found here: My Privacy Choices.
  • Contact us. 
  • By implementing the Global Privacy Control or similar control that is legally recognized by a government agency or industry standard and that complies with the CPRA. The signal issued by the control must be initiated by your browser and applies to the specific device and browser you use at the time you cast the signal. Please note this does not include Do Not Track signals.

Once you have submitted an opt-out request, we will not ask you to reauthorize the sale of your Personal Data for at least 12 months.

To our knowledge, we do not sell the Personal Data of minors under 16 years of age.

Personal Data Sharing Opt-Out and Opt-In

Under the CPRA, California residents have certain rights when a business “shares” Personal Data with third parties for purposes of cross-contextual behavioral advertising. We have shared the foregoing categories of Personal Data for the purposes of cross-contextual behavioral advertising.

  • Profile or Contact Data
  • Commercial Data
  • Device/IP Data
  • Web Analytics
  • Social Network Data
  • Consumer Demographic Data
  • Geolocation Data
  • Inferences Drawn From Other Personal Data Collected
  • Other Identifying Information that You Voluntarily Choose to Provide

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